The ultimate goal of a web search isn’t always a piece of information. When people look for something online, more often than not they want to find a solution to a specific problem. To meet this demand, websites try to offer specific solutions to specific problems. This, however, may involve more than one click.
Yandex now offers a shortcut to the user’s ultimate search goal. When a search query is a task, Yandex offers a cluster of information which helps a user to solve this task. The search result is an island — the first step to the goal.
Yandex’s new search results page consists of interactive blocks — islands. These blocks are the first step to the user’s search goal and can be anything from factual information to purchase buttons or order forms. Yandex Islands give website owners a chance to directly connect with their visitors, while web users can instantly see and choose the best and most relevant solution to their problem.
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To formulate a problem is often to solve it. Why go to a booking website when you can pick your flights and even pay for them right in search results?
If booking a flight is that easy, ordering movie tickets cannot be harder than that. Do you remember last time when you went to see a film with someone you like? You can do it right now on Yandex in just one click.
Let Yandex be your personal assistant. Search queries on Yandex not only book your flights or order event tickets, they can make appointments with your doctor.
When you know you want an answer from a tried and trusted website, you don't need to look further than Yandex's new search results page.
Add a detailed description of your website to the website’s snippet in search results to help your visitors find what they are looking for. They will get exactly what they need and you will see hand-picked taget audience on your pages.